Plays library

Outbound to People Who Have Recently Been Promoted

Outbound

Use Unify to automate outbound to individuals who have recently been promoted at their company

New Hires

New Hires - Outbound to People Who Have Started New Jobs

Outbound

Use Unify to automate outbound to individuals who have recently started a new job at a new company

Champion Tracking

Champion Tracking - Outbound to Past Customers Who Have Moved Jobs

Outbound

Use Unify to automate outbound to individuals who you've sold to before, after they have moved to a new company

Build a List of Companies With a New Product in Clay and Prospect / Outbound Using Unify

Outbound

Build a list of companies who have released a new product with Clay and drop it into Unify to prospect for titles, enrich personas with contact info, and sequence your prospects on autopilot to congratulate them on the new product release

Build a List of Companies Attending a Conference in Clay and Prospect / Outbound Using Unify

Outbound

Build a list of companies attending a conference with Clay and drop it into Unify to prospect for titles, enrich personas with contact info, and sequence your prospects on autopilot to meet at the conference IRL!

Outbound to People Who View Your Product Demo

Inbound

Use Unify to automate outbound to individuals who use or view your interactive product demo by syncing with your CRM

Build Personas using Job Titles

Use Unify's Persona Builder to create a set of target personas based on job titles that you hand-pick and use these personas to prospect for people within Playbooks

Outbound to People Who View Your LinkedIn Profile

Outbound

Use Unify to automate outbound to people who view your profile on LinkedIn

Outbound to People Who Engage with you on Twitter

Outbound

Use Unify to automate outbound to people who engage with you on Twitter via likes, comments, or reposts!

Follow Up with Contacts Based on CRM Date

Outbound

Use Unify and your CRM to automate outbound to certain contacts based on the contact follow-up date in your CRM, especially if they've told you to reach back out!

Revisit Closed Lost Opportunities Automatically

Outbound

Use Unify to automate outbound to companies that have previously passed on buying to revisit and try selling to them again

Outbound to Companies Based on CRM Criteria

Outbound

Use Unify to outbound to companies based on CRM criteria or filters

Surfacing Intent Data For Accounts

Inbound

Use Unify to surface company level intent based on emails, website views, G2 activity, and more at the person-level

G2 Intent

Outbound to Companies Viewing Alternatives to your Company on G2

Outbound

Use Unify's G2 integration to see companies that are viewing your competitors or alternatives and prospect and automate outbound to target personas at those accounts

G2 Intent

Outbound to Companies Viewing Your Profile or Category on G2

Outbound

Use our G2 integration to see what companies are viewing your profile or the category you are placed in and then automate outbound to your target personas

Cold Outbound to your ICP Contacts at Target Accounts

Outbound

Use Unify to conduct your cold outreach to target accounts, targeting your personas of interest.

Build a List in Clay and Prospect / Outbound Using Unify

Outbound

Build a list with Clay and drop it into Unify to prospect for titles, enrich personas with contact info, and sequence your prospects on autopilot

Outbound to Your Company's Followers on LinkedIn

Outbound

Use Unify to automate outbound to target personas who follow your company on LinkedIn

Outbound to College Alumni of Your Team

Outbound

Use Unify to automate outbound to college alumni of your team

Outbound to LinkedIn Connections of Your Team

Outbound

Use Unify to automate outbound to individuals that are connected with your team on LinkedIn from past jobs, experiences, or education.

Outbound to ICP Personas at Accounts on your Website

Inbound

Use Unify Intent and your CRM data to automate outbound to target buyers at your target accounts when they visit your website

Outbound to Companies That Have Fundraised

Outbound

Use Unify along with Crunchbase, Harmonic, or fundraise data to automate outbound to leaders at these companies congratulating them on the new funds raised

Outbound to Target Accounts That are Hiring

Outbound

Use Unify to automate outreach to target contacts at ICP accounts that are hiring, expressing your product can augment their abilities

Outbound to LinkedIn Likers and Commenters

Inbound

Use Unify to automate outbound to contacts that interact with you or colleagues on LinkedIn

Upload CSV with Intent Data to Automate Outbound

Outbound

Use Unify's CSV and Webhook ingestion to allow Unify to automate outbound to any set of accounts or contacts that you can find across the internet. Bring your own intent signals (BYOI)!

Smart Snippets For Custom LinkedIn Job History Copy

Outbound

Use Unify's AI Smart Snippets to pull in LinkedIn work history and experiences and customize snippets of text to be personalized for each individual

Outbound to Paid / Partnership Website Traffic with UTM Filtering

Inbound

Use Unify's audience builder and UTM filters to capture inbound traffic from a variety of sources including paid traffic, partners, and other channels

Alert Opportunity Owner in Slack When Closed-Lost Opportunities Reappear on Website

Inbound

Use Unify intent and CRM data to alert opportunity owners when closed lost opportunity accounts reappear on your website

Retarget Closed Lost Opportunities When They Reappear on Website

Inbound

Use Unify to retarget closed lost accounts when they reappear on your website

Alert Team in Slack When Owned Accounts on Website

Inbound

Use website intent and Slack to alert reps when their owned accounts land on your website

Outbound to Contacts Who Don't Book a Meeting

Outbound

Automate outbound to individuals who fill out a form but don’t book time for a demo

Outbound to Contacts Viewing Your Technical Docs

Inbound

Use website data from your technical docs pages along with playbooks to prospect for target personas at target accounts and then automate outbound to them.

Outbound to Website Form Submitters

Inbound

Automate outbound to individuals who submit a form on your website based off your CRM data

Smart Snippets For Job Title Email Icebreaker

Outbound

Use smart snippets to customize an icebreaker at the beginning of an email based on the recipient's job title

Smart Snippets For Custom Event Followup

Outbound

Use smart snippets to customize copy sent to individuals who attended an event or that you have a list for

Smart Snippets for Custom Fundraising Message

Outbound

Use smart snippets to customize a smart snippets wishing a team congratulations for closing a funding round based upon the sender.

Retarget Paid Traffic

Inbound

Retarget paid marketing traffic with UTM filtering and automated outbound via email and LinkedIn

Retarget Closed Lost Opportunities

Inbound

Automate outbound to closed lost opportunities when they reappear on your website or show intent on G2 or elsewhere

Warmup Inboxes with Unify Managed Deliverability

Others

Use Unify's managed deliverability feature to add new mailboxes, warm them, achieve peak deliverability, and prevent bouncing in your recipients inboxes!