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CSV, Webhook

Outbound to Your Company's Followers on LinkedIn

Use Unify to automate outbound to target personas who follow your company on LinkedIn

Source

CSV, Webhook

Inbound/Outbound

Inbound

ARR strategy

All ARR

Integrations

Salesforce

,

Hubspot

,

See why go-to-market leaders at high growth companies use Unify.

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Turning LinkedIn company followers into prospects is a smart way to run targeted outbound. Here's how to set up automated outbound that works at scale.

Creating Your Follower Audience

‍Start by gathering your LinkedIn company followers' data. Upload this information to create an audience of followers who might be good prospects.

Building Your Follower Play

‍Create a play using your uploaded list. Since you already have their information, you can skip the prospecting step and move straight to sequences.

Crafting Your Sequences

‍Design sequences that acknowledge their LinkedIn connection. Keep the messaging simple - mention that you noticed they follow you and offer to show more value. This turns social engagement into sales conversations.

By automating outbound to followers through targeted plays, you can convert social interest into pipeline.

‍

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