Unify Feature
LinkedIn Outreach with LaGrowthMachine & Unify
Automating outbound across both email and LinkedIn helps you reach prospects where they're most active. Here's how to set it up:
Building Your Audience
Start by creating an audience of your target companies. You'll prospect for relevant personas at these companies, such as demand gen roles, focusing on regions like the EU and United States. This multi-channel approach ensures broader reach.
Creating Your Play
Set up a play that loops through each prospected contact. Use all available mailboxes for email outreach, and connect your sequence to LinkedIn automation (powered by LaGrowth Machine) through Zapier. This integration allows for coordinated outreach across both channels.
Setting Up Your Sequences
Create sequences that combine email and LinkedIn touchpoints. The LinkedIn automation will visit profiles, send connection requests, and follow up with messages. This multi-channel approach improves conversion rates and keeps prospects engaged with your team's content.
By combining email automation with LinkedIn outreach, you can create more touchpoints and increase your chances of booking meetings.