G2 Intent
Outbound to Companies Viewing Your Profile or Category on G2
Automating outbound to companies viewing your G2 profile helps you capture active buyer intent. Here's how to set it up:
Building Your G2 View Audience
Create an audience tracking G2 profile views. You can specify different types of views - from profile visits to pricing page views - depending on your focus. Set it to trigger for companies with at least one view in your chosen timeframe.
Creating Your Automated Play
Set up a play prospecting for two contacts per company, including both existing CRM contacts and new prospects. Focus on key personas like Demand Gen and RevOps leaders, and target specific regions like US, Canada, and New Zealand.
Setting Up Your Sequences
Create sequences that acknowledge their G2 research without being too direct. A simple message like "noticed some team members checking out Unify on G2" works well. This timing is particularly effective since these companies are actively evaluating solutions.
By automating outbound to G2 profile viewers, you can engage prospects when they're actively researching solutions.
Similar plays
See how others are powering warm outbound with Unify.
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