G2 Intent
Outbound to Companies Viewing Competitors to your Company on G2
Automating outbound to companies viewing alternative solutions on G2 helps you engage high-intent prospects. Here's how to set it up:
Building Your G2 Audience
Create an audience based on G2 activity, specifically focusing on alternative page views. Set the filter to capture companies that have viewed alternative pages in the last 30 days. This helps you identify companies actively evaluating solutions in your space.
Creating Your Competitor Play
Set up a play that triggers when companies enter this audience. Prospect for three contacts per company, focusing on roles like demand gen and marketing leaders. This ensures you're reaching the right decision-makers at companies showing buying intent.
Setting Up Your Sequences
Create simple sequences that subtly reference their research without directly mentioning G2 activity. Keep the message straightforward - introduce your solution when you know they're in an active buying cycle. This approach typically yields strong engagement rates.
By automating outbound to companies researching alternatives, you can engage prospects during their evaluation process.
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