New Hires
New Hires - Outbound to People Who Have Started New Jobs
Automating outbound to new hires helps you capture buyer intent during key decision-making periods. Here's how to set up targeted outbound that works at scale.
Configuring New Hire Tracking
Start by configuring your new hire settings to match your target criteria. Set parameters for industries, company sizes, and specific personas you want to track. The system will start piping in data within minutes, automatically identifying new hires in senior positions who might be looking to implement new technology solutions. You can verify this information directly through their LinkedIn profiles.
Creating Your Play
Set up a play that triggers when new hires are detected. Since different personas will need different approaches, create specific tracks for roles like RevOps, Growth, Demand Gen, and Sales/Biz Dev. While you can notify your BDR/SDR teams, automation makes this process more efficient.
Setting Up Your Sequences
Create persona-specific sequences that acknowledge their new role. Each persona gets customized messaging that's relevant to their position and potential needs. Use all available mailboxes to reach out with personalized content that resonates with their specific situation.
By automating outbound to new hires, you can reach decision-makers during their first few months when they're most likely to consider new solutions.
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