CSV, Webhook
Outbound to Companies That Have Made a Hire
Automating outbound to companies that recently expanded their team helps you reach them at the perfect moment. Here's how to run this play in Unify:
Building Your Hiring Audience
Start by creating a LinkedIn search for relevant new hires in your target regions and roles. Use tools like Captain Data or Phantom Buster to export this data into a CSV. Include new hire names when possible to make your outreach more personal.
Creating Your Team Play
Set up a play that triggers when companies enter your hiring audience. When prospecting, target the managers of these new hires - for example, when someone hires SDRs, prospect for business development leaders. Set your geographic focus and number of contacts per company.
Setting Up Your Sequences
Create sequences that congratulate them on specific hires using smart snippets to reference new team members by name. Offer to help augment their team's capacity through automation. This personalized approach makes your outbound more relevant and timely.
By using new hire data to power your outbound, you can reach companies right as they're scaling their teams and growing budget to purchase new tools.
Similar plays
See how others are powering warm outbound with Unify.
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