Website Intent
Outbound to Paid / Partnership Website Traffic with UTM Filtering
Automating outbound to website visitors from paid ads helps you capture intent the moment it happens. Here's how to set it up:
Building a UTM Audience
Start by creating an audience based on UTM parameters from your paid traffic. Set filters for specific sources like Google and mediums like CPC. You can layer this with other criteria, such as whether they're a target account, to create a focused list of engaged companies.
Creating Your Play
Set up a play that triggers when companies enter this audience. Since these are marketing-driven visits, focus your prospecting on demand generation and marketing personas. Once set up, the automation will find the right people at companies showing interest through ads.
Configuring Sequences
Create sequences that acknowledge their ad engagement. You can add Slack notifications to alert your team when prospects are identified. Set up routing to ensure marketing-qualified leads get immediate follow-up with relevant messaging.
By combining paid marketing intent data with automated outbound, you can increase ROI on your ad spend while building pipeline more efficiently.
Similar plays
See how others are powering warm outbound with Unify.
.svg)
