CSV Webhook
How to Automate LinkedIn Outbound from Viral Posts
Intro
Have you ever found yourself scrolling LinkedIn, only to stumble across a viral post packed with comments from your exact target audience — but you didn’t have the time (or energy) to manually outbound to all of them?
You’re not alone. And more importantly, you don’t have to.
In this post, we'll show you how to completely automate this process using PhantomBuster and Unify, turning viral LinkedIn posts into high-converting outbound campaigns without the manual effort.
🚀 Scrape Leads from a LinkedIn Post Using PhantomBuster
The first step in this automated outbound play is to extract the commenters and likers from a LinkedIn post. For that, we’ll use a Chrome extension called PhantomBuster.
PhantomBuster has a ready-made automation called “Scrape LinkedIn Post Likers/Commenters”. All you need is the URL of the post you want to target.
Here’s how it works:
1. Copy the LinkedIn post URL.
2. Open PhantomBuster and select the LinkedIn Post Scraper automation.
3. Paste the URL, hit run, and PhantomBuster will extract thousands of leads who engaged with the post.
You’ll end up with a CSV file containing the names, LinkedIn profiles, and more — ready for the next step.
📥 Enrich and Upload Your Leads into Unify
Next, we’ll upload this CSV file into Unify, our outbound automation platform.
If you haven’t heard of Unify yet, think of it as an enterprise-grade alternative to pieced-together workflows using Zapier or Retool. It’s purpose-built for B2B lead generation at scale.
Here’s what happens next:
1. Navigate to the People section in Unify.
2. Upload your PhantomBuster CSV file.
3. Turn on email enrichment so Unify can find verified business emails for your LinkedIn leads.
4. Name and save your audience.
Now, you’ve got a cleaned, enriched list of LinkedIn prospects, ready to be contacted.
🎯 Define Personas for Better Targeting
Not everyone who engaged with the post is your ideal customer. That’s where personas come in.
Inside Unify, you can define personas based on titles, seniority, departments, and more — allowing you to segment your outbound based on who the lead actually is.
For this play, let’s say we’re targeting:
• 🎯 Engineering Managers
• 🎯 Customer Success Leaders
You can create persona definitions in Unify like this:
• Choose a persona name.
• Define role titles (e.g., “Engineering Manager”, “Director of Engineering”, etc.).
• Unify will even suggest related titles to make it easy.
These personas will guide who gets which messaging.
✉️ Create Personalized Sequences
Next, we create the actual email sequences for each persona.
Inside Unify, the Sequences tool lets you build multi-step outreach flows.
For example:
Engineering Persona Sequence:
• “Hi [First Name], saw you liked/commented on Marc Benioff’s post. We’re building something exciting in the AI agents space, and I thought it might resonate with the work your team is doing.”
CX Persona Sequence:
• “Hi [First Name], saw you liked/commented on Marc Benioff’s post. We’re building an exciting AI agent that completely uplevels the customer experience, and I thought it might resonate with the work your team is doing.”
Each persona gets tailored messaging that speaks to their goals — which drastically increases engagement.
🧩 Build the Outbound Play in Unify
Now the fun part: putting it all together into a fully automated outbound play.
Here’s what the workflow looks like:
• Trigger: When a new record is added to your “Engaged with LinkedIn Post” audience.
• Conditional Logic: Route based on persona.
• If Engineering → send Engineering Sequence
• If CX → send CX Sequence
This means that every time a new qualified lead gets added, Unify will:
• Enrich their email
• Determine their persona
• Send them the right message — automatically
You can rinse and repeat this every time someone like Marc Benioff (or any influencer in your space) drops a hot post.
🎉 Automate Smarter, Not Harder
With PhantomBuster + Unify, you can turn any viral post into a scalable, targeted lead gen campaign that runs on autopilot.
No more:
• Manually sifting through commenters
• Copy-pasting into spreadsheets
• Piecing together duct-tape automations
Just smart, scalable outbound — the way modern growth teams do it.
Similar plays
See how others are powering warm outbound with Unify.
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