Website Intent
Outbound to ICP Personas on your Website
Automating outbound to companies visiting your website helps you capture intent at the right moment. Here's how to run this play in Unify:
Building Your Website Audience
Create an audience based on website activity. You can filter for specific page types like pricing or case studies. This helps you identify companies showing genuine interest through their browsing behavior.
Creating Your Intent Play
Set up a play to prospect two contacts per company, focusing on roles like demand gen leaders and growth managers. Target specific regions and add any additional filtering needed to reach the right decision-makers.
Setting Up Your Sequences
Create persona-specific sequences for each role you're targeting. Consider separate sequences for demand gen, marketing, and growth personas. Use all available mailboxes to reach out with relevant messaging.
By using website intent to trigger warm outbound, you can engage prospects when they're actively looking at your product.
Similar plays
See how others are powering warm outbound with Unify.
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