Website Intent
Outbound to Contacts Viewing Your Technical Docs
Automating outbound to companies viewing your technical documentation helps you capture high-intent prospects. Here's how to set it up:
Building Your Audience
Start by creating an audience based on technical docs page views. Set up a filter for website activity on your docs pages - for example, more than one visit in the last 30 days. This identifies companies actively researching your product's technical capabilities.
Creating Your Automated Play
Set up a play that triggers when companies enter your docs audience. Prospect for two contacts per company, focusing on roles like RevOps, Engineers, and Marketing leaders. Target specific regions like the US, Canada, and UK to ensure relevant outreach.
Setting Up Your Sequences
Create persona-specific sequences that acknowledge their technical research. Keep the messaging focused on implementation and integration capabilities, using multiple mailboxes to reach the right decision-makers.
By automating outbound to technical docs viewers, you can engage prospects when they're actively evaluating your solution.
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