Together AI scales outbound and unlocks an untapped stream of 500+ new prospects with Unify

Enriching on-platform users with high-intent buyer signals

As one of the leading AI inference providers, Together AI's open-source platform attracts hundreds of thousands of users. While their sales and marketing teams saw huge potential in converting these users into customers, existing enrichment methods left key buyer signals on the table.

Together AI serves a diverse range of customers, from solo developers to enterprises, with a complex product and services catalog. Without deeper visibility into their user base, personalizing outreach was nearly impossible.

Manual outbound made this process even more challenging. Launching Plays required sales reps to:

• Manually pull enriched data from Salesforce
• Consolidate that data into an existing spreadsheet
• Analyze and re-upload the information to an email enrichment tool
• Deploy sales assets to prospects’ emails via the tool’s interface 

Not only was this process time-consuming (often taking several hours to complete), but the manual handling of data across platforms also introduced the risk of human error. Together AI needed a solution that would eliminate these bottlenecks and automate the more tedious elements of this workflow.

After evaluating multiple enrichment and automation solutions that couldn’t meet their exact needs, Together AI discovered Unify. Upon seeing how other high-growth companies (like Justworks, Vantage, and Pylon) use our platform to drive tangible pipeline growth, they couldn’t wait to get started.

"We knew there was significant untapped potential within our user base, but we needed the tools to properly enrich and engage these prospects at scale.”

‍

Enhanced enrichment and automated outbound quickly convert prospects into eager buyers

Thanks to Unify's extensive integrations and guided onboarding, Together AI was up and running with our platform in less than a week.

Their sales and marketing teams immediately dove in, leveraging Unify's 10+ data sources to surface actionable signals surrounding on-platform users. Armed with these insights, Together AI deployed 5 automated Plays to engage with their newly enriched prospects at scale.

The benefits of Unify don't stop at enrichment and automated outbound. Because Together AI now has a 360-degree view of all on-platform users, tailoring the messaging based on buying signals became second nature. If, for instance, sales reps identify a high-intent user working as Head of AI Infrastructure at an enterprise-level company, they can recommend relevant deployment packages alongside impactful messaging that significantly increase their chances of converting.

With Unify driving their warm outbound strategy, Together AI's sales and marketing teams can focus their efforts away from data management and more toward unlocking pipeline growth from their rapidly expanding user base.

“Unify made it easy to turn an untapped surface area into a scalable outbound motion. Instead of juggling multiple tools, we now have one platform that does it all."

Hundreds of prospects engaged while saving 30+ hours across reps per month

By implementing Unify, Together AI gained unparalleled visibility into their warmest prospects.

Together AI’s success with Unify didn’t just come from better enrichment, it came from how the platform acted on that enriched data. With Unify’s ability to handle complex, multi-step Plays, Together AI engaged high-value prospects with precisely tailored outreach sequences. 

Unify’s managed domains and inboxes also played a critical role, saving Together AI’s internal teams valuable time by making it easy to launch email campaigns without the operational overhead of managing domain health. This allowed sales and marketing to scale outreach quickly while protecting the deliverability reputation of their primary domain.

Instead of static, one-size-fits-all campaigns, the team dynamically adjusted messaging and offers based on real-time signals, ensuring every touchpoint was relevant. This combination of high-quality data and AI automation allowed Together AI to scale outbound efficiently, maximize engagement, and drive pipeline growth, without adding headcount or manual effort.

The sales and marketing teams at Together AI have already engaged over 500 high-intent prospects since our partnership began in December.

Additionally, Unify’s all-in-one platform empowered Together AI to automate their most tedious manual outbound tasks; gone are the days of managing data across disparate platforms. With 5 automated Plays constantly running in the background, scaling personalized outbound across key personas has never been easier.

As Together AI continues to expand their AI Acceleration Cloud, the team is excited to further refine their Unify-powered sales motion.

"We have a lot of exciting product launches coming up, and Unify is perfectly positioned to help accelerate our sales cycle even further."