HyperComply Uses Unify to Book Meeting with CISO of F100 Company Within 30 Minutes of Finishing Onboarding

Before partnering with Unify, HyperComply struggled with a fragmented tech stack and inefficient processes that hindered their growth potential. They grappled with multiple, redundant systems for leads, prospecting, messaging, and emailing, leading to high bounce rates and difficulty in tracking lead status.

Despite high website traffic, HyperComply couldn't identify visitors effectively. They also faced the challenge of balancing personalization and scale in their outreach efforts.

"Before Unify, our outbound strategy was a patchwork of systems and processes that weren't delivering the results we needed," said Cole Singer of HyperComply. "We were stuck between sending generic emails en masse or painstakingly crafting a handful of personalized messages. Neither approach was sustainable for growth."

HyperComply implemented Unify's comprehensive outbound platform to address these challenges. The solution allowed them to consolidate their tech stack, launch highly segmented outbound campaigns, and synchronize all data with Salesforce.

Unify enabled HyperComply to identify and engage high-value website visitors, refine their ICP, and automate personalized outreach at scale. This solved their previous dilemma of choosing between volume and personalization.

"Unify has transformed our outbound process from a scattered, inefficient effort to a streamlined, data-driven machine," Singer explained. "We're now able to engage the right prospects with the right message at the right time, consistently."

Unify Plays Run:

• When HyperComply picks up on website visitors using Unify website intent, they auto-prospect for Sales, Presales, and Revops titles and email them
• HyperComply uses a gift card play on their highest priority target accounts that have visited their website to book meetings with top decision makers.
• HyperComply uses CRM data to automatically email the key stakeholder on a closed-lost deal 6 months after the deal was moved to closed-lost.

The impact of Unify on HyperComply's business has been substantial. The company has seen an impressive 40% month-over-month growth, with 40% of their meetings generated through automated Unify campaigns in the previous month alone.

HyperComply has achieved unprecedented success in engaging C-level executives at major enterprises, with one notable instance of a F100 Company’s CISO responding within 15-25 minutes of initiating a sequence. The platform has also improved marketing-sales alignment and enhanced data integrity.

"Unify hasn't just improved our outbound process; it's become the cornerstone of our growth strategy," Cole Singer concluded. "The ability to engage CISOs at the world's largest companies within minutes of outreach is a game-changer for us. We're not just reaching more prospects; we're reaching the right ones, faster and more effectively than ever before."