OpenPhone increases their outbound reply rate by 2.5X with Unify

Improving performance across outbound demand gen campaigns

Prior to Unify, OpenPhone used tools like Apollo.io, Outreach, and Clearbit Reveal but struggled with consistent outbound results. The process of connecting these tools was difficult and time-consuming, taking up to 60 hours a month.

“Having an outbound motion is essential to us because it's important to take control of our own destiny when it comes to growth,” said Giancarlo Gialle, VP of Sales & Success at OpenPhone. Makalie Reed, who manages Revenue and Sales Operations, found that connecting the dots between tools was tedious and inefficient.

“It’s easy to email a bunch of cold prospects, but in today’s world that doesn’t get positive replies or engagement.”

Prospecting workflows on autopilot, paired with white-glove onboarding

Unify's platform streamlined OpenPhone’s outbound processes and integrated seamlessly with their existing tools. The onboarding was fast and efficient, allowing OpenPhone to launch their first playbook within a day.

Unify’s ability to distill contacts and leads while handling duplicates out of the box was a significant advantage. “Unify handled the complexity of our Salesforce out of the box,” Makalie noted.

“We were surprised with how easy it was to set Unify up given how powerful it is. We integrated Unify with Salesforce and our website in an hour.”

More pipeline, increased response rates, and significant time savings

Unify transformed OpenPhone's outbound efforts into a consistent revenue driver, significantly enhancing their sales operations and efficiency. They achieved remarkable results shortly after implementing Unify:

• 100% of OpenPhone's outbound pipeline powered by Unify
• 2.5x improvement in outbound email reply rate, with 25% of replies being positive
• 100+ outbound opportunities created

The impact was immediate, with positive replies and booked meetings within the first week. “With Unify, we can connect with our customers when it matters,” said Makalie.

Zooming out, Unify is already saving OpenPhone’s team 60 hours per month by automating prospecting based on website intent data. She adds, “Unify is so valuable because it means one less thing on my task list every day.”

“Support from Unify has been fantastic – the team responds within minutes and treats our issues like their own.”