Pylon Achieves 4.2X ROI with Unify's Orchestrated Automated Outbound

Prior to Unify, Pylon, a leading provider of customer support solutions, faced several challenges within their go-to-market suite. They were using multiple disparate platforms and had an overwhelming number of integrations. Additionally, they were juggling several priorities outside of their go-to-market efforts. These issues collectively prompted Pylon to seek a solution that could simplify the complexity of their sales and marketing operations.

Between list building, prospecting for target contacts, enriching contacts with up-to-date data, sequencing, dashboarding and reporting, and AI-powered copywriting, it's difficult for many companies to build a sophisticated end-to-end go-to-market workflow.

"Without a tool like Unify, it's quite difficult to build the infrastructure for your outbound motion, run it in an automated fashion, monitor its performance, and make adjustments all in parallel," said Marty Kausas, Co-Founder & CEO at Pylon.

Pylon, started using Unify in early 2024 to orchestrate intent signals and power their outbound sales motion in a more strategic, automated fashion.

"This is our go-to-market operating system, and one that every company should invest time and money in so that teams can focus more on building great products, and the demand will follow."

Unify Plays Run:

• Pylon uses CRM-enriched data along with website intent and tech-stack data to reach out to companies of varying sizes with personalized messaging tailored to the recipient's company size and industry.
• Pylon also leverages new hire data to quickly identify and engage with key decision-makers in Account Management, Customer Support, and other departments who have recently started new roles.

Within days of onboarding with Unify, Marty and the Pylon team were able to launch a number of automated plays that created $300K in new pipeline for the company over just a few weeks of running.

By partnering with Unify, Pylon has been able to streamline and scale their outbound sales efforts, driving significant pipeline growth. The comprehensive nature of the Unify platform has allowed Pylon to consolidate their various go-to-market tools, reducing complexity and improving efficiency.

"Unify is the go-to-market OS that every company needs. It has transformed the way we approach outbound prospecting and allowed us to focus on what really matters - building great products and delivering value to our customers," said Marty.