Delve drives 10X pipeline growth in 6 weeks with Unify

Establishing a comprehensive GTM function against the clock

Like many high-growth tech startups, Delve operates with a lean team of specialists whose work directly impacts revenue goals. As the company's first dedicated growth hire, Taher Lokhandwala was tasked with bringing Delve's GTM function from 0 to 1. 

Taher knew establishing a robust GTM stack would be a critical first step in driving pipeline growth and scaling internal efficiency without adding headcount to his team. However, he was also keenly aware of the dangers of SaaS sprawl. In previous roles, Taher's GTM stack consisted of the following tools:

• Mailbox providers to spin up inboxes and ensure deliverability
• Prospecting tools to identify which individuals to target
• Enrichment tools to gather actionable data surrounding site visitors
• Website intent tools to uncover user actions when browsing
• Sequencing tools to handle automated communications

Not only were each of these tools an individual cost center, but they also rarely worked in tandem. Taher recalls having to perform extensive backend work to ensure insights and analytics remained consistent across platforms. And by the time these insights were manually gathered across growth channels (including paid ads, newsletters, and podcasts), they were often out of date, reducing actionability.

As Delve continued to gain early traction (attracting interest from enterprise-level companies and investors), Taher also didn’t want to lose momentum by dealing with potentially lengthy onboarding times for new tools. He needed a solution that would deliver all the functionalities of a complete GTM stack within a single, unified platform — and have it all done yesterday. 

Early into his search, an industry colleague recommended Unify, and after a quick 30-minute demo, Taher knew he'd found exactly what he needed.

"Anyone who's worked at a fast-moving startup knows that everything has to be done yesterday. When I heard Unify could help us stand up our GTM function in less than a week, I knew I had to try it.”

Prospecting, sequencing, and actionable insights consolidated in one unified platform

With Unify's intuitive UI and hands-on onboarding support, Taher fully integrated the platform with Delve in less than a week. "The tool is incredibly user-friendly, which meant I could get everything kicked off with little assistance,” he explains. "Seeing how product-centric the Unify team was throughout the process also solidified my confidence in working with them."

Immediately following integration, Unify started collecting powerful intent signals from every visitor who landed on Delve's site, laying a foundation for Taher to create high-intent audiences with ease. Now, after Taher narrows down his warmest prospects, Unify's AI Agents scrape their websites to determine their company size and confirm if they have compliance badges or documentation present. This automated process helps him split prospects into two paths (working towards compliance or already compliant) and target them with highly personalized outbound.

Unify’s attribution reporting also helps Taher understand how each outbound action lands with his audiences. Through the platform’s analytics dashboard, he can assess Play performance, zoom in on new opportunities, and understand which inputs are driving pipeline growth — without having to export data from disparate tools.

Bringing his GTM function under one roof with Unify enabled Taher to scale pipeline as a team of one. This was the ideal unlock for a fast-moving startup looking to drive early growth while keeping headcount lean.

“Unify brings together every tool we need and improves on them. This made it the obvious choice from a budget perspective."

Accelerating pipeline while saving 24 hours per person per month on warm outbound 

With Unify, Delve successfully took its GTM function from 0 to 1, driving a 10x increase in pipeline growth in less than two months. In previous roles, Taher notes this growth would have required multiple hires.

What truly solidified Delve's commitment to Unify was the platform's ability to condense its entire GTM stack under one roof. With fewer tools, monthly fees, and account executives to manage, Unify paid for itself within the first 90 days.

Moving forward, Taher is eager to use Unify to track additional signals like new hires and champion movements. He’s also looking forward to future-proofing Delve’s GTM strategy with Unify’s growing AI agent functionality.

“From week one, Unify's impact on pipeline growth has been substantial. We're capitalizing on more interest than ever before without drowning in technical debt. It’s perfect.”