Vantage Increases Meetings Booked with Enterprise Accounts by 20% Using Unify

In a rapidly evolving market, Vantage faced the challenge of efficiently scaling their outbound sales efforts while maximizing the impact of their marketing spend. The company needed a solution that could provide high-quality intent data for prospecting and offer insights into the effectiveness of their advertising campaigns.

"In our industry, cutting through the noise to focus on accounts showing genuine interest is essential. We were looking for a way to not only identify these high-intent prospects but also to measure the real impact of our marketing efforts," said Carver Marshall, Director of Business Development.

Vantage leverages Unify's intent data and automated outbound to address these challenges. The platform became the cornerstone of their outbound strategy, providing insight into what accounts are coming from paid traffic, and becoming the foundation for Vantage’s SDR prospecting strategy

Unify's comprehensive intent data allowed Vantage to identify and engage high-value enterprise accounts showing interest in their solutions. This targeted approach led to securing meetings with major players in the industry, significantly expanding Vantage's market reach.

Additionally, Unify's audience builder which captures paid traffic website lands provides Vantage with unprecedented visibility into their advertising performance. By monitoring which companies viewed their site and through which UTM-tagged campaigns, Vantage gained valuable insights to optimize their ad spend and improve ROI.

"Unify has become the backbone of our outbound strategy. It's not just about having data – it's about having the right data that translates directly into pipeline opportunities. Our entire SDR team now relies on Unify for prospecting, ensuring consistent, data-driven outreach." Marshall explained

Unify Plays Run:

• Vantage leverages Unify’s intent data to surface companies that visit their website and prospect for decision makers at target accounts to outbound to, in addition to several other plays!

The impact of implementing Unify's automated outbound platform has been substantial for Vantage. The company saw a 20% increase in meetings booked with enterprise accounts, demonstrating the effectiveness of their more targeted, intent-driven approach.

Additionally, Unify’s all encompassing platform has assisted in prospecting for 50K+ in new contacts for outbound, influencing several million in pipeline in the last 6 months. This combination of more efficient prospecting and direct, intent-based outbound has positioned Vantage for continued growth in the competitive cloud management space. Importantly, this has resulted in a faster speed to lead, reducing typical timing roughly 25%.

Looking to the future, Vantage is excited about expanding its use of the Unify platform. 

"Unify has been instrumental in scaling our outbound efforts and landing some of our biggest deals to date," Marshall concluded. "As we look to leverage more of Unify's capabilities, we're excited about the potential for even greater impact on our pipeline