Default books meetings with target account CMOs within 24 hours of launching Plays

Engaging warm leads at scale with an automated outbound strategy

Before Unify, Default – an inbound scheduling and form software company – was looking to better leverage their website visitors to build a comprehensive warm outbound strategy.

Stan Rymkiewicz, Head of Growth, points out: “After all, we are an inbound company. We should be converting interested website visitors into our customers and capitalizing on their intent.”

"While we started with revealing website visitors and prospecting/enrichment workflows, we quickly expanded to utilizing Unify’s beautiful sequencing flows and their managed deliverability as well,” he adds.

“We got to stop wasting time uploading CSVs to Apollo and were more efficient with our SaaS spend — the whole team was pumped.”

Booked target accounts leveraging Unify’s powerful sequencing tools

Within 24 hours of running their first Play, Default booked a meeting with the CMO of an ICP account who was using a competitor and looking to switch. Using the Unify Intent from their website, Default prospects for decision-maker roles in Marketing Operations and the C Suite to uncover high-value candidates to sequence.

Default then took advantage of Unify’s multi-pronged approach to outreach by combining email sequences with BDR teams capitalizing on real-time recipient engagement.

“Our team loves the versatility of getting in front of buyers on both email and using the intent that is surfaced from website visits and emails for our high intent lists and handing these warm leads to our BDR teams. All this to say, we only have to build it on one platform, using one clean UI.”

Hundreds of qualified prospects with a 3x higher conversion rate

In their first few days using Unify, Default prospected for hundreds of brand new individuals to send warm outbound to.‍

What’s more, Default has seen a 30% decrease in bounced emails due to better contact data from Unify, bounce prevention, and Unify’s managed deliverability. 

In Stan’s words, “When you’re trying to scale your outbound strategy, you just shouldn’t have to worry about emails delivering or bad contact info — it’s a huge bottleneck that hinders our growth. Unify having this baked into the suite was a huge differentiator.”

“Unify has surfaced an incredible number of contacts for us with enriched contact data that is importantly, up-to-date and actionable.”