Justworks Sees 6.8X ROI in the First 5 Months With Unify

Justworks is a payroll, benefits, and global HR platform that generates a substantial portion of pipeline through inbound today. Peter Nguyen, Senior Manager of Growth Marketing, is always thinking about going zero-to-one on new growth channels.

"Unify’s initial pitch of standing up warm outbound as a new demand generation channel resonated deeply with me,” said Peter.

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When Justworks started working with Unify, they’d recently purchased both 6sense and G2 intent, two of the leading buyer intent platforms on the market.

“Unify gave us a clear path to use intent data to drive pipeline.

“Unify onboarded us and we booked our first meeting within a week of launching. We created many of our plays that we are still running today on our onboarding call and haven’t had to make major adjustments to them since, they just work," said Peter.

Unify’s deep integration with Salesforce meant onboarding was fast and easy.

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Unify Plays Run

- Justworks leveraged Unify to target high intent website visitors (e.g., pricing page and demo page visitors). When prospects hit their landing pages, Unify immediately checks their CRM to see if that account is open to prospect. If open to prospect, Unify identifies contacts in ICP job titles, enriches them with relevant contact data (e.g., emails and phone numbers), and enrolls contacts into sequences specific to a contact’s persona, all personalized with AI. 

- Using website intent data coupled with UTM filters, Justworks runs warm outbound campaigns to paid traffic visitors and retargets them with automated outreach. 

- Using the G2 integration, Justworks runs competitor playbooks when G2 intent is detected on a competitor comparison page.

Unify is an all-in-one platform that handles everything from intent signals down to sending emails. As a result, launching plays is 10x easier than having to string together multiple point solutions like 6sense and Salesloft.

“Having signals and sequencing in the same platform has so many advantages. The signal is the reason why we’re reaching out, and we want to reference that in the email we send. Unify also has an incredibly powerful dashboarding & analytics suite that lets me easily understand performance across all of our playbooks,” said Peter.

With Unify, Justworks has successfully launched warm outbound as a channel to drive pipeline. In a macro environment where efficiency is a top priority, Justworks has seen a 6.8x return on investment in Unify and paid back its initial investment in the first five months.