Unify Raises $12M Series A to Scale Your Revenue Team's Creativity
Today is day 631 at Unify and we’re excited to share that we’ve raised a $12M Series A led by our existing investors Emergence Capital and Thrive Capital, with participation from OpenAI Startup Fund, Neo, Abstract, 20Sales, and AltCap.
We’ve 39x'ed our revenue year-over-year and are honored to serve customers like Justworks, Lattice, Guru and OpenPhone. Even though we didn’t need the capital, we raised a Series A to more ambitiously pursue our mission and deliver product.
Our long-term mission is to be the best platform for revenue teams to have creative, thoughtful and delightful interactions with their customers.
Book a demo to see the power of Unify here.
Our Thesis: The Go-To-Market Data Graph
Unify’s core thesis is that the way revenue teams interact with data is broken.
Rich data valuable for prospecting exists in many silos today, like the CRM, the data warehouse, and a long tail of other go-to-market tools. While the modern data stack and the data warehouse promised to break down these silos, getting value out of them requires a fully staffed and capable data team, which only the largest companies can afford and recruit.
Unify is built on generalizable GTM data models like companies, people, sales activity, and customer activity. With a few one-click integrations, Unify pulls together this disparate data, transforms it into common schemas, cleans it with AI, and enriches it with global firmographics and intent signals.
This data graph is the brain behind Unify and powers all parts of the product.
Large language models (LLMs) and AI are getting more intelligent every month, however they are only as useful as the context they’re provided. We believe our GTM data graph is the best representation to feed the most relevant context to LLMs and has clear extensibility as AI models improve.
Unify 2.0
We’re excited to unveil Unify 2.0 to the world - you’ll find Unify Plays and AI Agents at the center of it. Plays is the most powerful canvas ever built for producing pipeline and ties together everything we’ve built over the last 631 days.
Before Plays, revenue teams relied on duct taping point solutions together to scale automated outbound campaigns. Now, signals, prospecting, AI Agents, and sequencing live under one roof so you can launch Plays in minutes.
Plays automate 90%+ of the repetitive work, so you can spend your time creatively thinking about the next plays you want to run. They offer endless combinations of actions to match any ideas you have. The goal is to unlock a growth team's creativity and empower them to generate pipeline like a team of a hundred sellers.
AI is transforming how companies do work. For revenue teams, AI will replace many of the repetitive and monotonous processes handled by sellers and operations teams today. With our AI Agent, you can now automate repetitive account research, personalize emails at scale, and disqualify accounts you can’t sell to.
Plays is your new gateway into these features of Unify:
- Intent Signals - Person and company-level website intent (powered by 6sense & Clearbit), G2 intent, champion tracking, new hires, product usage data, and more
- AI Agent Account Research - Use AI to scrape the web and answer questions about an account
- AI Agent Email Personalization - Write 1:1 custom copy for prospects based on any data on the web
- Sequencing - Orchestrate emails and zaps
- Email Deliverability Infrastructure - mailbox creation, IP address management, mailbox warming & rotation
- Bi-Directional Salesforce and Hubspot Integrations
A few example Plays we're powering for customers today:
- Every time a company visits the pricing page, qualify it with an AI Agent by asking if the company is B2B or B2C, and if B2B automate outbound to marketing leaders
- Detect when a past buyer moves jobs, qualify the new company with an AI Agent, and reach out with email copy personalized by that person’s LinkedIn work history section
- Take a list of target accounts, research if they've written any blog posts recently about AI, find GTM leaders, and send an email personalized by AI
- Explore our full library of Plays here
In the future, users of Plays will have access to hundreds of native and third party actions. Plays powers nearly 50% of Unify’s new pipeline creation.
Book time here to see a Demo of Unify or get started with Plays today.
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While a fundraise is a moment to celebrate and reflect along the journey of building a company, fundraising is not the goal in itself. Our long-term mission is to be the best platform for revenue teams to have creative, thoughtful and delightful interactions with their customers.
If this sounds exciting to you, we’re hiring for roles across engineering and sales - check out our open positions here.