‍Unify’s Partnership with Demandbase and Snitcher‍

‍‍When we first launched Unify Intent, our website reveal product and first intent signal, the goal was simple: help customers identify website visitors to convert them into pipeline.

We started with 6Sense and Clearbit to power Unify Intent under the hood. From the beginning, we knew that coverage and accuracy were critical to our product. Rather than asking teams to evaluate providers themselves or stitch together tools, we built Unify Intent to serve customers with the best website intent data aggregated in one place. 

Over the past year, we have helped hundreds of customers like Together AI, Flock Safety, and Justworks reveal millions of website visitors across different geographies and industries. As our surface area expanded, we saw an opportunity to reveal even more visitors with greater precision. So we moved fast to partner with Demandbase and Snitcher, two of the highest quality data providers in the space. 

With our website reveal waterfall now powered by 6Sense, Clearbit, Demandbase, and Snitcher, Unify reveals over 77% of our customers’ website visitors today. We identify both companies and people that land on your website, and make those signals immediately actionable in Plays.

Why website intent matters: turning signal into action

Growth and marketing teams invest thousands of dollars into paid marketing, SEO, and content  - all to increase the amount of traffic going to their website. Without full visibility into which companies and people are visiting, most of that spend goes to waste.

While many teams are collecting website visitor data, the sheer volume and lack of automation makes it hard to take timely action.

With Unify, website intent becomes actionable. You can layer website intent data with other signals like new hires, CRM data, and more to trigger automated Plays. Unify’s Plays then prospect, enrich, qualify, and sequence leads at scale that convert intent into meetings booked.

"We knew high-intent visitors were landing on our website. But reaching out to them would’ve been a pain from a tooling perspective. Unify saved us the headache of connecting a bunch of disparate software.”
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Michael Bergmann, Director of Demand Generation and Growth Marketing at Flock Safety

How Unify enables you to turn website visitors into pipeline

Unify provides a feed of website visitors in real time and scores their intent level to help you prioritize accounts. You can filter on attributes like page views, UTM parameters, referrers, session duration, and more.

For example, if an open opportunity lands on your website, Unify can route a Slack alert to the account owner. For more automation, you can automatically trigger a Play that sends personalized sequences to qualified visitors, while following your team’s rules of engagement.

Driving visibility for customers: 25+ intent signals (and counting)

By partnering with Demandbase and Snitcher, we are now able to equip our customers with best-in-class reveal rates, along with 25+ other intent signals in one platform that can serve as their system of action. 

No more juggling website tags, running data tests, or managing an army of inbound BDRs; Unify empowers you to take action on website visitors automatically.

“Unify made it easy to turn an untapped surface area into a scalable outbound motion. Instead of juggling multiple tools, we now have one platform that does it all."

Jonathan Liu, Head of Sales Operations at Together AI

Book a demo today to reveal website visitors and automate outbound at scale.