How Flock Safety scales their mission to eliminate crime with Unify

Flock’s mission was clear from day one: to eliminate crime in every community. We believed in it deeply and our goal was simple: scale their mission by helping them reach the right people at the right time. If every neighborhood had access to Flock’s technology we’d all be safer and powering their go-to-market motion is how we help them deliver on their mission.

Flock Safety is an intelligent public safety platform that provides the actionable evidence needed to solve, deter and reduce crime. They are trusted by law enforcement, schools, HOAs, and local governments across the country.

Oftentimes public safety is reactive, and many communities don’t invest in tools like Flock until something bad happens. This is even more true for private businesses, where safety and crime prevention aren’t the primary focus. We want to help change that - to help Flock step in earlier so that communities and businesses never have to experience the same incident twice.

The Crime Play: Helping communities facing public safety incidents get the tools they need, when they need it most

Of the many Plays Michael Bergmann, Director of Demand Generation and Growth Marketing at Flock Safety, has deployed - his most creative and effective is called “The Crime Play”. It constantly runs Unify’s AI Agents to monitor businesses and communities for signs of recent public safety incidents so that his team can reach the right people at the exact moment they need Flock most.

The agents scan local news, recent crime reports, and social signals in the company’s area. Our agent uses tools like OpenAI’s computer use model [link blog], news search, and social data to determine whether a public safety incident has occurred recently that mentions that business by name.

That context powers personalized sequences that mention what’s actually happening in each business’s community, showing how Flock Safety could help respond to the safety issues they’re facing. This helps businesses and communities that face jarring security and crime incidents find the tools to mitigate this risk in the future.

A new kind of outbound: fast, intentional, and personal

Flock’s go-to-market motion is focused on urgency, relevance, and trust rather than volume.

With Unify, they can grow fast while being intentional. Rather than taking a spray and pray approach, they focus on the people that need their tools the most. What once would have required a team of research analysts now runs on autopilot, with action being taken in minutes not days.

“Unify’s research agents give us the context needed to get highly personal with our outreach,” Michael said. “Their ability to zero in on the exact signals that matter most to our work in public safety is the ultimate growth hack.”

Scaling our customers’ missions: turning conviction into action with Unify

Flock Safety’s story isn’t just about outbound - it's about making sure their messages reach the communities who need them most, when it’s most top of mind.

At Unify, we are building a system of action that helps teams like Flock scale their missions. That means surfacing the right signals, providing the necessary context, and enabling our customers to move with speed and conviction.

If you are working on a mission that you believe in deeply and want to reach the right people at the right time, we’d love to help.

Read more about how Flock has used Unify to scale their mission and power go-to-market.

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