- Mistplay is a leading play-and-earn rewards and loyalty program for mobile gamers, focusing on enhancing user engagement through gaming and rewards integration.
- In April 2026, Mistplay completed the acquisition of Connected Rewards from Mobivity Holdings Corp, aimed at expanding its LoyaltyPlay platform and enhancing user engagement and brand loyalty.
- Mistplay's LoyaltyPlay platform allows users to earn in-app rewards, and the integration of Connected Rewards will enable users to earn real-world brand offers, creating a unified loyalty experience for brands and advertisers.
- Ideal buyers for Mistplay include mobile app publishers and brands looking to increase customer engagement and loyalty through gamified experiences, addressing the pain point of low user retention and engagement in mobile gaming.
The largest group within Mistplay is the Marketing and Product organization, accounting for roughly a quarter of all employees with 40 team members. Engineering follows closely at 33 employees, underscoring the technical focus required to build and scale the app’s core platform. Business Management (22 employees) and Sales & Support (17 employees) provide go-to-market and customer engagement capabilities, while Information Technology, Human Resources, Operations, Finance & Administration, and Legal collectively support internal infrastructure and governance. No single department dominates the workforce, resulting in a balanced mix of commercial and technical expertise.
Employee distribution shows a blend of office-based and remote arrangements. Montreal is the primary hub with 47 team members, complemented by a 20-person presence in Toronto. Additional offices in New York, San Francisco, Vancouver, London, Ottawa, Austin, and Los Angeles host smaller teams. About 61 employees fall under an “Other” category, suggesting a significant contingent of remote or regionally dispersed staff outside the named locations.
