Plays

Scale your revenue team’s creativity

Plays let you automate every part of the outbound process. Create workflows that leverage signals, AI, and enrichment to engage with buyers at scale.

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Set up Unify in minutes
Signals
Trigger Plays with signals like job changes, new hires, website views, and more. Create custom signals to fit your needs and layer filters to refine your target list.
AI Agent
Qualify companies and people using AI Agents. Run complex research workflows to answer the specific questions that are most relevant to your business.
Prospect
Prospect for new people at companies based on your target personas. Get best in-class contact data with built-in waterfall enrichment.
Sequence
Enroll people into multi-step Sequences. Send AI-personalized automatic emails, create manual tasks, or launch Zapier steps with Unify’s Sequencer.
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Sync to CRM
Sync records to Salesforce or HubSpot after actioning on them. Unify’s bidirectional CRM sync keeps your data up-to-date across platforms.

Your all-in-one solution for scaled outbound

Use signals to trigger outbound without ever leaving Unify. Signals, enrichment, prospecting, AI Agents, and sequencing live in one place so you can skip integrations.

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AI-powered research and personalization

Conduct custom account and contact research with AI Agents that scrape websites, search the internet, and analyze data in Plays. Combine AI and enriched data to personalize messages at scale.

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Sequencing with modern deliverability made easy

Natively send multi-touch sequences without the burden of managing email deliverability. Create mailboxes, set smart send limits, and warm mailboxes in a few clicks. Unify bounce checks all emails at send time and prevents 75% of bounces before they happen.

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Boost contact data coverage with waterfall enrichment

Automatically search multiple vendors to get best in-class email and phone number coverage. We handle enrichment so you don't need to worry about API keys or integrations.

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Explore our growing list of signals

Discover signals you can use to trigger Plays