Stack signals on one account
One signal is a guess. Four pointing the same way is a reason to call today.
The conversation
Sample accounts and numbers, for illustration
Unify4 signal sources · all included
Each signal you add narrows the list. Here is where it lands:
34 accounts is a week of proper work, not a list you skim. Unify's own research puts reply rates roughly twice as high when four or more signals stack on one account.
UnifyRanked by how recent the signals are, since timing is what makes a stack worth acting on.
| Account | Newest signal | The angle |
|---|---|---|
| Merridian Systems | G2 comparison page, 2 days ago | Actively comparing. Lead with the difference, not the category. |
| Northwind Labs | RevOps role posted, 6 days ago | New owner arriving. Offer the 90-day view. |
| Orrick Materials | Series B closed, 3 weeks ago | Budget exists. Tie the competitor's limits to their growth plan. |
The full 34 are ordered the same way in Unify.
UnifyTwo different stacks, same idea. For growth: funding narrows the ICP to 620, ad spend up since the round leaves 210, and sales hiring leaves 57. The newest signal orders them.
Top of the 57: Merridian Systems, Series C in March, Meta spend up 140% since August, four AE roles posted last week. The angle is the sales team the round is paying for, and the tooling it will need before the reps start.
For competitor intent, eleven accounts match all three. They already pay a competitor, they are looking around, and there is someone new to ask.
| Account | Competitor tool | Intent in the last 30 days | New leader |
|---|---|---|---|
| Northwind Labs | Salesloft, since 2024 | Pricing page, three visits | RevOps Director, started six days ago |
| Halden Robotics | Outreach, since 2023 | G2 comparison against us | VP Sales, started in August |
| Lumen Freight | Salesloft, since 2025 | Category research on G2 | Head of Sales Ops, announced, not started |
Tooling and install dates come from BuyerCaddy and BuiltWith, intent from Unify Intent and G2, the new leaders from PredictLeads. A new leader plus a competitor tool is a review waiting to happen. The visit says when.
UnifyHere is the play. Review it before you switch it on.
Stacking the signals, with and without Unify
One signal is a guess. Four pointing the same way is a reason to call today.
| Without Unify | With Unify |
|---|---|
| Each signal lives in its own tool, so nobody sees the account matching all four | Four conditions are read together, so the account that matches all of them is visible |
| A single match is enough to start a sequence, and most of those are wrong | You can watch the list narrow as each condition is added |
| Thousands of accounts match something, which is much the same as none of them mattering | Thousands become a number one person can work in a week |
| Running it again means remembering to, and doing the whole thing by hand | The same conditions become a weekly play with a cap, exclusions and drafts that wait |
Start from this prompt
Make it your own in Unify, then review the results.
Show me accounts that match four things at once: hiring for the team we sell to, running a competitor's tooling, funding in the last six months, and category research in the last 30 days.
What else you can ask for
The walkthrough is one path through this workflow. These are the turns people take most often.
- Companies entering growth modeShow me accounts in our ICP that raised a round in the last six months, increased their ad spend since, and are hiring for sales, and rank them by how recent the newest signal is.Try in Unify
- Competitor users showing intentShow me accounts running a competitor's tool that visited our site or researched our category in the last 30 days and have a new leader in the team we sell to.Try in Unify
How it changes by who you sell to
- Software
- Hiring, tooling and category research stack cleanly, and G2 adds the shortlist. Ask for all four as written, or swap in funding plus rising ad spend plus sales hiring to catch companies entering growth mode, and rank accounts by how recent the newest signal is.
- Financial services
- Compliance hiring and vendor disclosures replace tech detection. Ask for job posts naming the incumbent and for disclosures that mention a replacement, in place of the tooling signal.
- Healthcare
- System replacements and departmental hiring are the strongest pair. Ask for an EHR or revenue-cycle change plus hiring in that department, and drop the funding signal.
- Media
- Funding and campaign launches carry more than hiring does. Ask for a round or a launch plus category research, and treat hiring as a tie-breaker.
- Manufacturing
- Tooling and hiring travel well; funding matters less for established plants. Ask for the tooling and hiring pair at a named site, and count a facility investment in place of a round.
- Professional services
- Category research and a partner hire together are the strongest pair. Ask for firms reading your category plus a lateral hire in the practice you serve, and drop the tooling signal.
Next in signals and intent
+4Research intentAct on category and comparison researchSomeone reading comparison pages has moved past whether to buy and on to which one.
Hiring audiencesBuild an audience from hiring signalsFind accounts investing in the team you sell to and keep the job evidence with the audience.
+5Daily prioritizationBuild today's prospecting listOpen the day with ten accounts ranked on fit, this week's intent and your own history with them, each with a verified contact, instead of a judgment call about where to start.
Connect what this workflow uses
Each guide covers the connection, what Unify reads and writes, and what to check before the first run.
Questions about this workflow
Which four signals does it stack?
Hiring for the team you sell to, a competitor's tooling, funding in the last six months, and category research, from TheirStack, BuiltWith, Harmonic and intent data.
Why require all four?
One signal is common; four at once is rare and usually means a decision is in motion. The list is short and worth working by hand.
Can I use three instead of four?
Yes. Drop the one that does not apply in your market, such as funding for established manufacturers.
Do I need to connect intent data?
Research intent is included, with 6sense and Demandbase among its sources. Connect G2 to add your own on top.
Can I stack a different four, like funding, ad spend and hiring?
Yes. Name the signals you want and the window for each. Harmonic and Dealroom carry funding, Adyntel carries ad spend, TheirStack carries hiring, and BuiltWith and BuyerCaddy carry the tooling, so growth mode and competitor intent are both four signals Unify can require at once.