Reach accounts the week their funding lands
A round closes, budget appears, and a queue forms. Being early is most of the advantage.
The conversation
Sample accounts and numbers, for illustrationYouFind companies in our ICP that announced funding in the last week. Show what they said the money is for, not just the round size.
Unify3 checks · funding announcements and Exa web research
- Checked announcement dates against the last seven days.
- Matched company size and market against the ICP.
- Read the stated use of funds with Exa and separated it from inferred spending plans.
Three announcements match the target market. Northwind and Merridian describe operational plans connected to our offering. Brightpath’s announcement does not establish that fit yet.
- MondayNorthwind Labs · Series BStated plan: expand customer support into two regions. New coverage and routing needs.
- WednesdayMerridian Systems · Series CStated plan: build the enterprise go-to-market team. New operations responsibilities.
- ThursdayBrightpath Analytics · SeedStated plan: invest in product development. No clear operational buying signal.
The stated plan is quoted from the announcement. Anything about tooling budget is inference and is kept out of the list.
YouFocus on Northwind. Find the leader responsible for that expansion and write an angle grounded in the announcement.
UnifyDana owns Support Operations and is a starting point for the process discussion. The announcement establishes regional expansion, not an approved tooling budget.
- Angle
- How to keep routing and handoffs consistent as support coverage expands into two regions. Confirm the rollout timing and system ownership before proposing a solution.
ToDana Holt
SubjectSupport across two regions
Dana, Northwind’s announcement mentions expanding support into two more regions. Are you planning to keep one routing setup across the team, or give each region its own workflow? I can share a short handoff checklist if it would help.
YouMake this a Monday workflow, but let me review the first batch and exclude accounts we already work with.
UnifyHere is the proposed weekly setup. Research and drafts are prepared first; enrollment waits for review.
- Dana HoltOwner AnaIn review
- Nils BergOwner ChrisIn review
Set up
- Every Monday Check the prior seven days of funding announcements. Require ICP fit and a stated use of funds relevant to the team we sell to.
- Account checks Exclude customers, open opportunities, active sequences, and opted-out contacts. Resolve ownership before preparing an enrollment.
- Review queue Show the announcement, proposed buyer, contact verification status, and draft together. Hold the first batch until approved.
Working the round, with and without Unify
A round closes, budget appears, and a queue forms. Being early is most of the advantage.
| Without Unify | With Unify |
|---|---|
| Funding news is noticed whenever somebody happens to read it, often weeks late | A scheduled chat checks funding every Monday, before the account is on everyone's list |
| The note goes to the founder who announced it, who is not the one spending it | The contact is the leader whose team just grew, not whoever announced the round |
| The opener congratulates them, like the other fifty that week | The round is the timing; the message is about what the money is for |
| By the time the sequence is written, the account has heard from everyone | The sequence is written and held for approval, so early does not mean careless |
Start from this prompt
Make it your own in Unify, then review the results.
Every Monday, find companies in my ICP that raised funding in the last week and add their decision makers to my outbound sequence.
What else you can ask for
The walkthrough is one path through this workflow. These are the turns people take most often.
How it changes by who you sell to
- Software
- Series A and B rounds usually mean a first go-to-market hire within the quarter. Ask Harmonic for rounds at those stages, and for the founder or first sales leader as the contact.
- Healthcare
- Funding is followed by hiring long before it is followed by buying. Ask for rounds in the last 30 days rather than the last week, and add the first operations or clinical hire as the trigger.
- Manufacturing
- Project finance and facility investment matter more than venture rounds. Ask for capital raised for a named plant or line, and for the operations lead at that site.
- Media
- Brand funding shows up as campaign spend within a quarter. Ask for rounds at brands and studios, and for the marketing lead rather than the CEO.
- Financial services
- Fintech rounds name the compliance build-out, which is the opener. Ask for the compliance or risk hire the announcement mentions, and write to the person who will own it.
- Education
- Edtech rounds are public and specific about product plans. Ask for the plans named in the announcement and open on the one your product touches.
Next in signals and intent
+4Research intentAct on category and comparison researchSomeone reading comparison pages has moved past whether to buy and on to which one.
Hiring audiencesBuild an audience from hiring signalsFind accounts investing in the team you sell to and keep the job evidence with the audience.
+5Daily prioritizationBuild today's prospecting listOpen the day with ten accounts ranked on fit, this week's intent and your own history with them, each with a verified contact, instead of a judgment call about where to start.
Questions about this workflow
Where does the funding data come from?
Harmonic, which is included with Unify. It reports rounds within days, with the stage and the amount.
Who gets added to the sequence?
Decision makers at each funded company, found through Findymail, with context on the round from Exa.
Why the week it lands?
Funded companies hire and buy in the first quarter after a round. Reaching them the same week puts you ahead of that.
Can I limit it to my ICP?
Yes. The prompt already filters to your ICP; tighten it with stage, size or the team the round is meant to build.