Find growing ecommerce brands
Shopify and other store brands ranked by estimated revenue and growth, with the apps they installed this quarter and the person who runs the store, from Store Leads.
The conversation
Sample accounts and numbers, for illustrationYouFind Shopify brands in home and garden with estimated revenue between 5 and 50 million that grew in the last quarter and installed a new marketing or subscription app in the last 90 days, skip anyone in our CRM, and give me the owner or head of ecommerce at each with a verified email and a first line that names the app they added.
Unify3 checks · Store Leads, BuiltWith and CRM
- Filtered Store Leads to Shopify stores in home and garden with estimated revenue between 5 and 50 million and a growth signal in the last quarter.
- Read apps installed in the last 90 days from Store Leads and the wider stack from BuiltWith.
- Removed stores already in HubSpot and found the owner or head of ecommerce for the rest through the contact waterfall.
Two hundred and sixty stores match the platform, category and revenue band. Forty-one grew last quarter and added a marketing or subscription app; thirty-three are not in your CRM.
- 1Fernhill Home+31% est. revenue
- 2Larkspur Garden Co+24%
- 3Brightpath Living+19%
- 4Merridian Outdoor+12%
Revenue is an estimate from Store Leads, used to band and rank. The app installs are dated facts. Whether growth continues is not claimed.
YouFor the top ten, who runs the store and what does the new app say about their plans?
UnifyTen stores, ten verified contacts. The app each one added is the reason to write, and each row says what it points to.
- What the app says
- A subscription app means the store is building repeat revenue; an email upgrade means it is investing in retention. Each opener speaks to that, not to the install itself.
- Who signs
- Below about 20 million the owner decides; above it, the head of ecommerce. The contact column follows that line.
YouDrop the app filter for a moment: how many of the 260 grew last quarter, and how many of those are not in our CRM?
UnifyNinety-six of the 260 grew last quarter. Fifty-five of them added no new app, so they were not on the first list, and forty-four of those are not in your CRM.
- 96
- stores that grew of 260 in the band
- 41
- grew and added an app the first list
- 55
- grew with no new app
- 44
- of those not in the CRM
Growth alone is a reason to watch, not a reason to write, so the 44 wait on a watch list until they add an app.
YouWhich of the 260 installed a competitor’s app in the last 60 days, and who runs ecommerce at each?
UnifyFourteen of the 260 installed a competitor’s app in the last 60 days, and eleven of them are not in your CRM. Here are four, with the install date and who runs the store.
| Store | App installed | When | Runs ecommerce | In the CRM? |
|---|---|---|---|---|
| Calder & Moss | Rowline | 12 days ago | Priya Nair · Head of ecommerce | No |
| Halden Hearth | Signalpath | 3 weeks ago | Tom Ekwe · Owner | No |
| Lumen Lighting | Rowline | 5 weeks ago | Ines Varga · Head of ecommerce | No |
| Oakline Interiors | Rowline | 7 weeks ago | Mara Voss · Owner | Yes, owned by Sam |
Installs and dates come from Store Leads, and these stores sit on their own list because a store that has just chosen a competitor needs a different opener.
YouDraft the first emails, keep them to the app, and hold them for review.
UnifyThirty-three drafts are in your queue. Each opens on the app the store added and asks one question about it.
ToDana Holt
SubjectThe move to subscriptions
Dana, noticed Fernhill added Recharge a few weeks ago. Stores in home and garden usually hit a wall with first-order economics once subscriptions grow past a fifth of orders. Is that where you are heading, or is this a smaller test? Happy to share what the brands we work with did at that point.
- Dana HoltOwner AnaIn review
- Nils BergOwner ChrisIn review
- Tara QuinnOwner SamIn review
Set up
- Thirty-three drafts held for review One per store, opening on the app added. Nothing sends until approved.
- List refreshes monthly Store Leads is re-read on the first of the month; new installs and growth signals add stores, and CRM matches remove them.
- CRM exclusions applied Eight stores already in HubSpot were listed for their owners and left out of the drafts.
- Two side lists saved The 44 growing stores with no new app are on a watch list, and the eleven that installed a competitor’s app are kept apart with the install date. Neither gets a draft yet.
The app install is public and dated. What the store plans to do with it is a question the email asks, not a claim it makes.
Ecommerce prospecting, with and without Unify
Every store is public. Which ones are growing, and who runs them, is the work.
| Without Unify | With Unify |
|---|---|
| The list comes from a directory export with a platform column and nothing about size | Store Leads returns stores by platform, category, estimated revenue and growth in one pass |
| Growth is guessed from Instagram followers or a news mention | Growth signals and recently installed apps are on each store, dated |
| The stack is whatever the rep can see in the page source | BuiltWith adds the wider stack, so the opener names the tool they just added |
| The contact is info@, and the founder never sees the email | The owner or head of ecommerce comes with a verified email from the contact waterfall |
Start from this prompt
Make it your own in Unify, then review the results.
Find Shopify brands in home and garden with estimated revenue between 5 and 50 million that grew in the last quarter and installed a new marketing or subscription app in the last 90 days, skip anyone in our CRM, and give me the owner or head of ecommerce at each with a verified email and a first line that names the app they added.
What else you can ask for
The walkthrough is one path through this workflow. These are the turns people take most often.
- Another platformFind BigCommerce and WooCommerce stores in beauty with estimated revenue above 10 million that added a subscription app this quarter, with the head of ecommerce at each.Try in Unify
- Growth onlyWhich stores in our target categories showed the strongest revenue growth in the last quarter, and which of them are not in our CRM?Try in Unify
- Competitor app installedWhich Shopify stores installed a competitor's app in the last 60 days, and who runs ecommerce at each?Try in Unify
How it changes by who you sell to
- Software
- Ecommerce tools sell to brands at the moment they outgrow a starter stack. Ask for stores on your target platform that installed a competing or adjacent app this quarter, and open on the change in their stack.
- Retail and e-commerce
- Retail brands decide at head office and run stores on one platform. Ask for brands by platform, product category and estimated revenue band, take the head of ecommerce as the contact, and note the apps added since spring.
- Financial services
- Payment, lending and insurance products sell to stores by revenue band and geography. Ask for stores in a revenue band and region with growth in the last quarter, and for the owner or finance lead as the contact.
- Manufacturing
- Suppliers to ecommerce brands need the brands that are scaling orders. Ask for stores in a product category whose estimated revenue grew, and for the operations or supply lead rather than the founder.
- Media
- Agencies and media sellers want brands that spend. Ask for stores by category with rising revenue and a new marketing app installed, and take the marketing lead as the contact.
Next in prospecting and research
+4Local businessesBuild a local-business territory listLocal businesses are found by category, city and what they run, and the owner is the buyer. Build the list, verify the contact, and skip the ones you already know.
+1List buildingBuild a lookalike list from your best customersStart from the accounts that actually closed and expand outward on what they share.
ICP planningDefine your ICP and first buying signalsStart from your website and customers to draft a practical account profile and a small signal watchlist.
Connect what this workflow uses
Each guide covers the connection, what Unify reads and writes, and what to check before the first run.
- Connect SalesforceAuthorize Salesforce in Unify, configure CRM field mappings, and choose when to enable writing.
- Connect HubSpotConnect HubSpot to Unify, map Company and Person fields, and plan CRM exclusions and supported write-back.
- Connect GmailConnect Gmail to Unify for sequence emails and replies.
Questions about this workflow
What does Store Leads know about a store?
The platform it runs on, its product category, estimated revenue, growth signals and installed apps, across more than 300 ecommerce platforms. Unify filters on those and adds the wider tech stack from BuiltWith.
How accurate is estimated revenue?
It is an estimate from traffic and store signals, useful for banding stores and reading growth, not for a proposal. The page uses it to rank and to set a band, and the opener never quotes it.
Who is the contact at a store?
The owner or founder at smaller stores, the head of ecommerce or marketing at larger ones, found through the contact waterfall and verified. The info@ address is never used.
Why open on an installed app?
Because it is a dated, public change the store made, which makes the first line specific and checkable. A new subscription app says something about the store's plans that a revenue estimate does not.