Introducing Unify for Sales Reps

Today, Unify’s AI-native system-of-action generates hundreds of millions in pipeline for Growth teams at category defining companies like Perplexity, Cursor, Airwallex, and hundreds of others.

But we know first hand that Growth teams don’t work in silos. Every day we hear that handing leads off to the Sales team is painful: sellers must juggle 5+ outbound tools, full account context is hard to gather, and prospects are left with slow, inconsistent touch points.

At Unify, we believe two things deeply:

1. Growth teams and sellers should work together, augmented by AI & intent data, to create more pipeline than a team 10x their size.
2. Automation alone cannot replace a top 1% seller, and humans cannot effectively operate at the scale of tens of thousands of companies and contacts, like AI agents can.

So we asked ourselves: how do we bring these beliefs to life in the Unify product?

The answer is a new system-of-action where humans are pulled in for high-leverage moments, while AI agents handle the busywork. Reps can move at an unprecedented pace, with agents surfacing high-intent leads, teeing up deep research, and logging every action in the background. All tasks required for reps to turn prospects into pipeline now live in Unify, and every action is tracked for leaders to monitor.

A system-of-action for outbound sellers

Today we're announcing four new features to help sales reps crush their goals:

• AI Research assistant - an always-on agent gathers prospect news mentions, CRM history, and relevant data from the web, and synthesizes it into a succinct report, directly embedded in the task workflow, so reps can stay in the flow. Powered by Unify's proprietary Observation Model, built on top of OpenAI’s o3, GPT 4.1, and CUA. Learn more about how Unify leverages OpenAI’s models.

• Unify Browser Extension - Convert any LinkedIn profile or company page into a lead with one-click email and phone enrichment, so your reps stay in the zone while prospecting. Built on top of Unify’s market leading contact data waterfall of 25+ high quality vendors.

• Manual Email, LinkedIn, and Call steps - Layer human-triggered emails, LinkedIn touches, action items, phone calls reminders, and more in multi-step sequences so reps are pulled in at the right moment, with the right message.  All this, alongside the automations and managed deliverability Unify is known for.

• Tasks Dashboard - A new centralized workspace for all outbound tasks, prioritized and configured so that reps can focus on taking action, and managers can monitor activity at 10,000 feet. Plus: a unified inbox to make sure a prospect's reply never falls through the cracks.

What this means for GTM leaders

For Sales managers and Growth leaders, this feature suite empowers reps to put human touches on tier 1 accounts, while leaning into AI-powered automation for tier 2 and beyond. This means maximum account coverage per rep without janky third party integrations. With everything in one place, Unify allows new reps to ramp faster than ever, while raising the floor for all reps, so your team is consistently crushing quota.

”We believe that human-to-human interactions aren’t going away. We’re leveraging AI to automate 90% of the busywork and give reps the ability to move with velocity and intelligence that wasn’t previously possible.” - Austin Hughes, Co-Founder and CEO of Unify.

From our customers

We already have dozens of customers on the product - here's how Mutiny and InvertBio are using rep workflows today:

If you are looking to empower your sales team to supercharge pipeline, book a demo today.

Looking ahead

Over the coming months, you can expect to see continued investment in new tools for Sales and Growth work together in Unify: from more powering intent signals, to customizable sequences for reps to execute, we’re building toward a future where the only thing between you and crushing your pipeline goals is your imagination.

‍